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Lifestyle & Trends - Business & Career

How SEO brings ROI to business websites

Many people doubt search-engine optimization, or "SEO" for short. Some have a bad impression of it from watching the TV show "The Good Wife" or reading about the "dirty tricks" of a certain department store in The New York Times. They say it's nothing more than "black- hat" tactics that can get you in trouble with Google. These people want to cut back their marketing spending in a slow and uncertain economy. Some of this thinking may even be correct.

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Financial planning tip: Make sure your health care needs are covered

Financial planning tip: Make sure your health care needs are covered Are you thinking about a major life or career change, such as early retirement or starting your own business? One of your major considerations should be health care costs.

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Holiday digital-marketing strategies for small businesses

Holiday digital-marketing strategies for small businesses With the holiday shopping season approaching, Santa's workshop isn't the only thing buzzing with activity. Search engine activity spikes every year as the holidays approach. It's likely that your current and potential customers are creating at least some of that online activity.

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How to create a winning resume and have your best interview

How to create a winning resume and have your best interview You've seen the headlines. While no one would call the job market red hot, it is warming. Companies across most industries are starting to lift their heads and are considering new talent. While many businesses may be operating leaner, they are recruiting for skilled workers in many areas. Job candidates need to be focused on presenting their best selves for the right opportunities once they come along.

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A flu prevention guide for the workplace

A flu prevention guide for the workplace Flu season is upon us and that means runny noses, chills and body aches. For a small business and its employees, that can mean days spent home in bed or feeling sick in your office, which results in lost working hours. Did you know that flu costs businesses approximately $10.4 billion each year in direct costs for hospitalizations and outpatient visits for adults?

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